As Twitter goes global, so goes the Top 10 Most Tweeted Brands chart (look for it each Friday), a collaboration between Advertising Age and What The Trend, the social-media trend-analytics service. U.S.-based entertainment brands used to routinely bigfoot the Twitter “trending topics” list, but this week 13-member South Korean boy band Super Junior actually outranks “American Idol” (sorry, Simon Cowell), thanks largely to Indonesian fans tweeting their love. Partisans of U.S. pop culture can console themselves that pint-size crooner Justin Bieber (who is originally from Canada, but signed to the U.S.-based Universal Music Group) is still the most-tweeted entertainment brand (or brand of any sort) on Twitter, while the Jonas Brothers cracked the Top 10 once again — but only because of Chilean and Argentinian fans begging the boys to visit their countries.

THIS IS OUR BIGGEST ACHIEVEMENT BY FAR!!!!!!! Thank you thank you to those who participated and supported our project.. without you, this would not be possible~!! Go give yourself a pat on the back, TwELFs! <3

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Original article: Advertising Age | shared by omonatheydidnt + TwELFs.com

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• Why I love Super Junior? I wasn’t into K-Pop when Super Junior debuted, I started noticing them only after they released Sorry Sorry (in my opinion, THE song that shot them to superstardom and got them where they are right now). My first impression of them was “Why so many members?” and “What’s with the haircut?” While watching EHB, it was then when I realized that these boys began to grow on me. They have a nonchalant approach to fame and they don’t take themselves too seriously, that’s a quality I rarely find in other K-Pop groups. I realize in Korean entertainment world, idol images are shaped and they have to maintain that, but every so often, with SJ members, their real personalities appear in interviews, variety shows, radio broadcasts and especially Super Show. They way they interact with each other make me feel like I’m watching the boys-next-door, approachable, funny, dorky and humble. I guess that imperfection shows that they are real and relatable.
  
  Why I love TwELFs and SPL? When I first started collecting information about Super Junior, I stumbled upon several fanbases, but TwELFs stood out to my attention immediately for several reasons: quality content, good English, pleasing to the eyes & easy to navigate.Like any other new converts, I joined in the fandom bandwagon and participated with gusto especially on Trending Topic projects. I was surprised to know that TwELFs founders were still in college, because they ran a tight ship with the blog and Twitter account. I was even more pleasantly surprised when I communicated via Twitter with the founders, because they were so friendly and unpretentious. TwELFs blog has meaty content without sacrificing entertainment value. It is informational without sounding too serious and at the same time, provides all the fun tidbits for fans –newly minted or veteran.
  
  SPL is oozing with creativity (e.g. forum members referred to as Students and Super Junior members as Professors!) and over a short period of time has gained the reputation of being one of the most acclaimed international forums for ELFs. SPL keeps making changes for the better and continues to carry out credible projects for Super Junior and ELFs. SPL is a labor of love, and I salute the people behind it, who are such dedicated hard-workers.